Monday, November 10, 2008

The REAL secret to marketing to Gen X


I read a lot of stories about Gen X and marketing. And I write them, too. But the fact of the matter is that it's not that hard to market to Gen X.

Here's what you need to do: 1) Find out what Xers need. Something that solves a problem they have. 2) Offer that product or service. 3) Let Xers know about your offer.

That's how Google achieved its success.

I love waxing philosophical about generational differences as much as the next gal, but I guess I'm just getting a little bored with the media trying to unlock the marketing "puzzle" which is Gen X. It's really not that hard.
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2 comments:

  1. Le November 10, 2008 at 5:55 PM

    don't you think 'they' maintain the puzzle so one then has to pay them to unlock the puzzle ... I think so - le

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  2. Jennifer Chronicles (jenx67.com)November 11, 2008 at 7:29 PM

    I've almost quit posting the Gen X marketing links on my blog. I'm so tired of them. Unfortunately, the folks marketing products are some of the only peeps even talking about us! LOL!

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