I'm buying the book!

http://www.thematuremarket.com/SeniorStrategic/Generation_ageless-9358-5.html

The Yankelovich Group has released a new book on the Boomers and I can't wait to read it! Already ordered my copy.

If you haven't read the work of these researchers, you need to know that they are the original authority on the topic of Generational Marketing. Check it out for yourself.

Gen Xers achieve balance

Generation X may be the first generation to actually find a work/life balance. This fabulous column explains:

http://blog.penelopetrunk.com/2007/09/06/generation-x-updates-outdated-work-and-family-goals/