This Blog is dedicated to generational marketing and communications and hosted by GenerationXpert Suzanne Kart. Suzanne, who is a Gen Xer, has more than 10 years experience writing, speaking, and studying generational communications and has spoken on the local, state, national, and international level. She can be reached at generationXpert@gmail.com
Monday, September 8, 2008
80s music rules - why doesn't NPR understand that?
Saturday, September 6, 2008
Why Gen X feminists don't support Sarah Palin
Boomer feminists question WHY we would even ask Palin how she will balance family and career. Their argument: They wouldn't ask a man the same question.
Xer feminists are more likely to ask WHY would she want to?
Brazen Careerist Penelope Trunk argues that we have standards for parenting and neither a man or woman in her situation (five kids including a special needs infant) should be focusing this much attention on their career. And Penelope is a CEO of her own company.
At the Wall Street Journal, Katty Kay and Claire Shipman authored an opinion piece pointing to the fact that the majority of working mothers are fed up with 60-hour-work weeks and demand more flexibility. They point to a term coined by The Economist: Womenomics.
"Mrs. Palin is actually putting a spotlight on a new women's movement we call "Womenomics." Thanks to women's fast-growing market value we can finally live and work in a way that wins us time and avoids that agonizing choice of career or kids. Today as never before women can define success on their own terms," they write.
Friday, September 5, 2008
Gen Xers have the "right stuff, baby"
Apparently there is some love for Generation X – in Hollywood.
“Nostalgia” until recently has meant Baby boomer nostalgia – “Father Knows Best,” The Beatles, the 1960s. But Gen Xers, who came of age in the 1980s, look back on a very different pop culture. And the entertainment industry is cashing in big time.
This fall brings television remakes of both Knight Rider and 90210 (which is totally awesome, by the way), not to mention a New Kids on the Block concert tour (not sure I’m going to stand in line for those tickets.)
Even The Bravo Network got in on the action. It aired two seasons of “The Two Coreys,” which chronicled the current lives of 80s teen heartthrobs Corey Haim (who’s a train wreck) and Corey Feldman (who although a little OCD is a productive member of society.) A lot of critics hated the reality show – but Gen Xers couldn’t get enough. You can judge for yourself.
Thursday, September 4, 2008
Generation X philanthropy misunderstood
According to Northern Trust’s third annual “Wealth in America” survey of high-net-worth individuals and families, "Gen X millionaire households (ages 28 to 42) gave nearly $20,000 in 2006, compared to Baby Boomers (ages 43 to 61) and Silent Generation millionaires (ages 62 to 77), who gave roughly $10,000."
In 2001, United Way of America released a report that said Generation X demanded more information about the charitable organizations they support than older donors. Interestingly, today's survey points to an increase in available online information about nonprofit organizations as one reason for strong philanthropic support from Gen X millionaires.
"The abundance of information about nonprofit organizations that can be found on the Internet and the ease of contributing to a charitable cause, or even starting your own global giving initiative online, is a huge convenience for younger generations, who are generally more comfortable with online giving vehicles,“ said Northern Trust spokeswoman Marguerite Griffin.