http://www.thematuremarket.com/SeniorStrategic/Generation_ageless-9358-5.html
The Yankelovich Group has released a new book on the Boomers and I can't wait to read it! Already ordered my copy.
If you haven't read the work of these researchers, you need to know that they are the original authority on the topic of Generational Marketing. Check it out for yourself.
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