For years now, I've been telling people that Gen Xers really don't have age issues like Babyboomers. Seriously, Boomers freak out about aging.
However, Xers cannot stand the idea of no longer being "cool." And now a Gen Xer has written a book to prove it! He's a dad who seems to have a sense of humor about himself and is striving to maintain his coolness.
Why does this matter? If you look at it from a marketing perspective, this is a fact that you could use to gain the Gen X consumer. Drink this pop, it makes you cool. Drive this modified SUV, it's big like a minivan, but it's cooler. Wear these gel insoles - they will make you the coolest!
No comments:
Post a Comment