Thursday, June 21, 2007

Boomers fail at retirement

Although most Boomers expect to retire around age 63, the majority of them will continue working for pay while "retired." The reasons? Staying busy, making ends meet, and affording the "extras" top the list.

Retirement just doesn't seem to stick with this group, and the Boomers won't stay out of the workforce for long.

I also suspect it also has to do with the perception that retirement is for old people - and the Boomers will never consider themselves old. Therefore, if you're marketing a product or service for the 60+ crowd, you'll have to re-think the way you talk to the Boomers.

Here's some more information on retirement and the Boomers:

No comments: