Seniors become Midlifers

While, doing some research this morning I came across a term I hadn't heard before - Midlifer. It was used to describe the aging Baby boomer demographic. Frankly, I love it. I can see 20-years from now people flocking to Midlifer Centers, taking Midlifer Water Aerobics, and going on Midlifer bus tours to the wine country. The marketing to retired Baby boomer dilemma may have been solved with one word!