Thursday, November 1, 2007

Senior Citizens Become Adults

By now, most people know that Babyboomers will never be seniors. Shoot, they can barely handle being called grown ups.

When we market to this demographic, we can't do what worked 20 years ago for the 55+ market. I found a really good example of how to market to Boomers.

What's best is that these "Adult" trips are clearly for people who are over 55. But they never mention the terms seniors or "active adults" (which I think implies seniors). They just say adults.

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