Monday, November 10, 2008

The REAL secret to marketing to Gen X

I read a lot of stories about Gen X and marketing. And I write them, too. But the fact of the matter is that it's not that hard to market to Gen X.

Here's what you need to do: 1) Find out what Xers need. Something that solves a problem they have. 2) Offer that product or service. 3) Let Xers know about your offer.

That's how Google achieved its success.

I love waxing philosophical about generational differences as much as the next gal, but I guess I'm just getting a little bored with the media trying to unlock the marketing "puzzle" which is Gen X. It's really not that hard.


Le said...

don't you think 'they' maintain the puzzle so one then has to pay them to unlock the puzzle ... I think so - le

Jennifer Chronicles ( said...

I've almost quit posting the Gen X marketing links on my blog. I'm so tired of them. Unfortunately, the folks marketing products are some of the only peeps even talking about us! LOL!