Friday, June 15, 2007

Gen Xers disgusted with hierarchy

A recent research study shows that companies that don't start hiring - and retaining - Gen X workers soon will be in trouble now that the Babyboomers are starting to retire.

Why can't companies hold onto Gen X workers? An article posted to has the answer: "According to exit polls and research studies, Gen-Xers are disgusted with the mismanagement of top corporate officials, hierarchical politics, corporate ladders, and the lack of job satisfaction and job fulfillment."

And what does this have to do with marketing? If you can't keep Gen X employees, you certainly won't be able to keep Gen X customers.

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