A recent research study shows that companies that don't start hiring - and retaining - Gen X workers soon will be in trouble now that the Babyboomers are starting to retire.
Why can't companies hold onto Gen X workers? An article posted to reliableplant.com has the answer: "According to exit polls and research studies, Gen-Xers are disgusted with the mismanagement of top corporate officials, hierarchical politics, corporate ladders, and the lack of job satisfaction and job fulfillment."
http://www.reliableplant.com/article.asp?articleid=6735
And what does this have to do with marketing? If you can't keep Gen X employees, you certainly won't be able to keep Gen X customers.
No comments:
Post a Comment