Because members of Generation Y have grown up with the internet, they are the most global of generations - and that can be a challenge for marketers.
If you don't understand Gen Y, you don't understand the future. For more information, check out this story from Businessweek.com.
http://www.businessweek.com/magazine/content/07_27/b4041401.htm?campaign_id=nws_insdr_jun23&link_position=link1
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