Saturday, July 7, 2007

The myth of the Baby boomer

Apparently, the myth of the Baby boomer experience in the 1960s and 1970s does not jive with reality - and it can't impact the success of your use of nostalgia in marketing to them.

That's according to The Opinionated Marketer blog.

In fact, "Contrary to the general portrait, every Boomer didn't go to college, dodge the draft, and delay marriage. Even among those that did go to college, there were plenty who took accounting rather than sociology, drank beer at frat parties, and got married senior year."

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