Friday, December 19, 2008

A-ha - we're not so bad after all!

Anyone from the Boomers on down can relate to this: Having parents and other adults harp on you when you were a kid about watching too much television.

"Why don't you go outside? Climb a tree?" seemed to be a common question asked by parents.

Well, it turns out we're all hypocrites. The Matures watch more TV than the Boomers. Boomers watch more than the Xers. And Xers watch more than the Ys. reported on the Deloitte study this week.
According to a new study from Deloitte (h/t TVTattle), "millennials" (Americans aged 14 to 25) watch 10.25 hours of TV per week—although they spend more time with "media" (including computers, videogames and music) than other age groups. Beyond that group, TV use goes up with age: 15.1 hours for Gen X (those aged 26 to 42), 19.2 hours for baby boomers (43-61) and 21.5 hours for "matures" (62-75).
However, this is not just important to those who want to throw it in the face of their elders - it's also significant to those who are trying to market their products and services to younger demographics. Obviously, television advertising may not be the way to go (but we kind of knew that anyway.)

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