It's been a really long time since I posted to this blog. Frankly, I was kind of over the whole generations thing. But recently something has made me want to vent.
I've read more and more stuff - often written by Boomers - on how Gen Y is just going to leap frog over Gen X and save the world.
Meh.
When I was in high school, Gen Xers were told we'd never get through college. I have a masters degree.
When I was in college, we were told we'd never have good jobs or be able to support ourselves. I've just been promoted to Associate Vice President.
When I was at my first job, Gen Xers were told they would never own homes. I'm writing this from my house that I own.
So you'll have to forgive me if I don't buy into this most recent doomsday scenario for Gen X.
This is not an anti-Gen Y column. I think you guys are great. I just don't think you're going to crush us.
Now Gen Z, that may be an entirely different story ...
This Blog is dedicated to generational marketing and communications and hosted by GenerationXpert Suzanne Kart. Suzanne, who is a Gen Xer, has more than 10 years experience writing, speaking, and studying generational communications and has spoken on the local, state, national, and international level. She can be reached at generationXpert@gmail.com
Tuesday, January 14, 2014
Saturday, July 16, 2011
Something I didn't know about Gen Y...
I was hanging out with my Gen Y friends and my Gen X husband last night and I found out the most interesting thing about this cohort - they never really went through a phase where they were convinced they had AIDS.
In the 80s, when I was a teenager, we were told over and over that if we had sex, we would die from AIDS. So in the 90s, as a 20-something gal, that was always looming.
So it was me and the Gen Ys on the deck at the pub and my husband was in the restroom and they were talking about getting tested for VD and I said, "Oh yeah, I always thought I had AIDS until I finally had an AIDS test when I was pregnant with my first daughter."
They all looked at me like I was a slut. So I qualified that I hadn't been with that many people, but everyone thinks they have AIDS when they're younger.
Apparently, this isn't the case for Gen Y.
But it is for Gen X. In fact, when my husband returned to the table I said, "Did you ever think you had AIDS, like in the 90s?"
"Of course," he said.
So I'm sharing this clip from one of my favorite Gen X movies about our formative cohort experience. Did any of you go through this?
In the 80s, when I was a teenager, we were told over and over that if we had sex, we would die from AIDS. So in the 90s, as a 20-something gal, that was always looming.
So it was me and the Gen Ys on the deck at the pub and my husband was in the restroom and they were talking about getting tested for VD and I said, "Oh yeah, I always thought I had AIDS until I finally had an AIDS test when I was pregnant with my first daughter."
They all looked at me like I was a slut. So I qualified that I hadn't been with that many people, but everyone thinks they have AIDS when they're younger.
Apparently, this isn't the case for Gen Y.
But it is for Gen X. In fact, when my husband returned to the table I said, "Did you ever think you had AIDS, like in the 90s?"
"Of course," he said.
So I'm sharing this clip from one of my favorite Gen X movies about our formative cohort experience. Did any of you go through this?
Monday, July 11, 2011
Gen Y - Good neighbors but crazy home renovators
You see a lot written about how Gen Y doesn't buy into homeownership. But I have observed something very interesting going on in my neighborhood - after five or so years of Boomers moving out and Xers moving in, we now appear to be in a new phase - Gen Y is moving in.
I have Gen Y neighbors on both sides of me - and two more families moved in down the street - and another one around the corner. We still are mostly Xers along the lane at this point (and a few Boomer hold outs) - but the Gen Y influx is fascinating.
I'm not surprised they're moving into my neighborhood, because it's a totally awesome place to live. It's next to the elementary school, walking distance to the grocery store and a couple restaurants, easy access to the highway, and lots of kids running around. What's fascinating me is how much these youngsters (granted most of them are less than 10 years younger than me - but I digress) are working on their houses.
They guy next door is putting in a hot tub (not hiring someone to put it in, but putting it in.) The guy down the street is roofing his house - we wave to him up there everytime we walk by. The guy next to him is redoing his landscaping. All three of them are probably out there working right now.
A few years ago, the Xers in the neighborhood (myself included) did a lot of remodeling, etc., but it did not seem like we put in the actual labor hours. We delegated (thanks Ken-Do).
I don't know if there's something there or not. I'm sure part of all this home improvement is Gen Y's desire for customization. But maybe we have a new generation of Tim "The Toolman" Taylors on our hands. What do you think?
Thursday, June 23, 2011
Brand new look - same feisty GenerationXpert
I decided to change up the look of my blog. It's been four years since I started this thing and I'm no longer trying to pose as Ms. Professionalism. I thought pink better reflected who I am today. That would be someone who's just trying to be herself.
Four years ago I still had that mindset that you had to be a certain way to succeed. Today I know the only way for me to succeed is be authentic. And guess what. I like pink. And I don't like wearing pant suits. And occassionally I call my boss "dude." But I also work really hard and I don't see things the same as everyone else - which is definitely a benefit in this Century (being to see things the same as everyone else was a benefit in the last Century and that's probably one of the reasons I ran into trouble.)
I think one thing Gen X women have done is make it okay to be feminine. We don't have to dress like guys or use sports jargon to get ahead (we can, if that's what we like - but we don't HAVE to.) I was never good at playing a "man's game" at work. It's interesting how much better you do when you don't play a game.
How have you changed in the last four years?
Monday, June 13, 2011
The key to managing your boss: Let her be the first to cry uncle
My advice: suck it up and just do it.
Recently, Seth Godin said this a little more eloquently. He said that being irrational and being unreasonable are not the same thing. He said being right isn’t always the goal.
The reason I told the marketing director to just have the meeting is because there is nothing to be gained by not doing it. Is it annoying? Yes. Should the boss realize that the marketing director is doing her job because the work is done? Of course. Will arguing with the boss or getting mad at the boss make the boss say, “Oh, you are right. I’m being annoying and silly”?
However, meeting with the boss enthusiastically each week may actually help. An email the day before she works from home and a follow up email after she meets with the boss may help even more. If the ultimate goal is to get the boss to back off, the boss needs to trust you. And if it takes six months of meetings, just do it.
Let be the boss be the first to cry uncle.
Tuesday, May 3, 2011
"I know a guy..."
A few months back, my boss asked me if I could help him get a baseball cap embroidered with our company logo for a presentation he was doing.
“Sure,” I said. “I know a guy.”
My boss chuckled a bit and said “You sound like you’re from Rhode Island” (that’s where he’s from.)
I’m not from Rhode Island, but another industrial state – Michigan. However, I don’t think it’s growing up in the rust belt that developed my “I know a guy” attitude. I think it’s being a Gen Xer.
Gen Xers are great network builders. I’m not talking about teams, but networks. We don’t always want to work in groups (of which I think Millennials have really mastered the art of.) But we have developed intensely loyal networks that really are responsible for our biggest successes.
Obviously, everyone writes about networking these days. Building your tribe. Yada yada. I’m not trying to shed light on a brilliant new discovery. However, I’ve just noticed that while there’s so much hype about unemployment, I seem to be surrounded by a whole bunch of successful Xers who got that way by depending on no-one but themselves and their network. Not the government. Not their companies.
So I thought I’d put together some of my thoughts on the issue.
1. The reason you want to have a network is to avoid the douches out there. Kind of like the no assholes rule. It’s hard to work with a douche. And there sure are a lot of them.
2. The other reason you want to have a network is so you can be of service to others who know YOU are not a douche.
3. Your network does not need to be made up of your best friends. You don’t have to be on a bowling team with your network (although my husband has had quite a bit of luck with this tactic.) You do need a network of people who are relatively smart, relatively talented, also connected to other non-douches, willing to help you out, and who you are willing to help out.
4. You need to be loyal to your network. For instance, I work in marketing. I try to stick with the same vendors when at all possible. This is very helpful when you screw up and they help save your butt. They are willing to do this, because you have consistently sent them business.
5. You need to recommend those in your network to each other – and use your network to vet new people for your network. The hat guy I “knew” was someone I met through my network. This time was a small job. But business is a long-term thing. He helped me make a rockin’ cool hat that my boss loved. I won’t forget it.
So keep that in mind the next time you are at a networking event. You don’t have to be the smartest person in the room. Or the richest. Or even the most successful. You just don’t want to be the douche.
Wednesday, April 13, 2011
Tina Fey throws like a girl
I was watching Oprah recently and she had on former Saturday Night Live comics including Tina Fey and Jane Curtin. What I thought was so interesting is how they described being a woman working on SNL.
Now before I go any farther, I know that Boomer women knocked down doors for Xer women like me. Yet, as a 40-year-old Xer woman, I can tell you that there is often this sense from Boomer women that they knocked the doors down and we had a lovely stroll down career lane.
It’s simply not true.
What struck me as interesting on Oprah was the way Curtin discussed being a woman on the show and her words were all about struggle and clawing and going head-to-head with the man. Fey, however, said that she and her other female writers and comics basically wrote for the other women in the room and that’s where skits like the Maya Rudolph’s Oprah sketches originated. Interestingly, the result was comedy that was appealing to both men and women - it just happened that there were enough women laughing in the writers' room to get the skits approved to go on air.
I think that’s the major thing Xer women have brought to the table in terms of career success – throwing like a girl. What I mean is not trying to compete like a guy. I didn’t say we don’t compete. I’m just saying that Xer women don’t necessarily think you need to act like a guy to get ahead. What Tina Fey’s crew of comediennes did at SNL was help each other out.
So, ladies, next time you walking into your job, you can thank a Boomer for getting the door open for you – but you can think an Xer that you no longer have to wear a red power suit with 80-pound should pads to walk through.
Monday, March 21, 2011
What we can learn from the Oscars - yes, I know it's really late to be writing this
I've been meaning to post something about this year's Oscars being symbolic in two ways regarding Generation X.
The first is what I see as a parallel between The King's Speech winning best picture over The Social Network and Driving Miss Daisy winning the Oscar over Do The Right Thing in 1990. Both winners were about the past. Both losers were about significant events happening in the present. And I believe both are symbolic of the changing of the guard.
More significant to me was the casting of hosts James Franco and Anne Hathaway. It's not that they are not talented or smart. It's that the Oscar gig takes more experience than they have. I don't have to write about how it didn't work - that's been done. It's that it's really hard to replace a seasoned Boomer with a green Millennial. Steve Martin and Alec Baldwin had that gig last year. They are Boomer Kings. Think about all the Gen Xers who could have done that gig this year, still pulled a younger demographic, and not bombed.
I'm voting for Xers Drew Barrymore (born 1975) and Robert Downey Jr. (born 1965) - or maybe Matt Damon (born 1970) and Sarah Silverman (born 1970). Who would you pick?
Monday, February 14, 2011
You may not want to hear it, but you really need to get some Gen Xers on your team

I've been writing about Gen X for a long time. It started out as a response to all the "slacker" articles that were written about my generation in the last century. Seriously, even when they were trying to compliment us, they'd still find a way to call us slackers.
Today, Gen X is largely ignored. Filmmaker Sharon Hyman even says she had trouble finding people who were still writing about Gen X while doing research on this cohort. But here's the interesting thing - I don't think Gen Xers care if you ignore them. Being ignored IS better than being called a slacker, after all.
But if you want to be successful in this century, you're going to need to get some Xers on your team soon. Because the Boomers are retiring. And there are a lot more Boomers than Xers. And even the most rabid Xer-hating Boomer has to admit that it would be very difficult for a 25-year-old to come in and fill their shoes.
Yes, Millennials are great. They have a lot of spunk. But as someone who is less than a month away from turning 40, I know it takes more than a positive attitude and being born into the Information Age to run a successful business. It takes some mad skills and a strong foundation that can only come from experience.
I'm not talking about "paying your dues." I'm not talking about towing the line for X number of years until someone else says you're "ready." I'm talking about most of us have our heads up our rear ends when we're young.
So this is all a numbers game. There are less Xers. And they don't care if you ignore them. But they also won't come work for you. Or take your torch when you want to retire. Not unless you hook them before the mass Babyboomer exodus.
It may already be too late. So many Xers have already thrown up their hands in the face of companies that offer lots of team building exercises and very little opportunity. They've gone out their own and are making money while others are busy having cookie exchanges or relay races as a way to create camaraderie in the office.
Monday, January 24, 2011
Where were you when you heard about the Challenger?
I was in 9th grade at the Edsel Ford High School cafeteria when my friend told me. Where were you?
Thursday, January 13, 2011
Why I feel sorry for Gen Y
Today I read this post by a Gen Y blogger about why she thinks another blogger (Gen Xer Penelope Trunk) gives bad career advice to Gen Y. While I agree that Penelope can be a little nutty, she does know what she's talking about. I don't feel sorry for Penelope when she gets flack for her writing, because I know she's got the experience behind her and she's well aware of what she's doing when she posts provocative blog entries.I do, however, feel sorry for a lot of Gen Y bloggers. Because a lot of what you write now is not coming from a place of experience. It's the same crap Gen Xers said 15 years ago, but we were lucky that verbal communication in a F2F setting in 1995 is not on the Internet for eternity.
Now, to be fair, the Gen Y blogger that got me thinking didn't really write anything embarrassing. Seriously, I have seen a lot worse from a few Gen Y Facebook friends who I regularly question - What are you thinking posting that? However, if I had any advice to give to the 25-year-old GenerationXpert, it would be to shut up and listen.
It's true, the Boomers were pains in our asses early on in our careers. And it's true we Xers were right about some things - but not everything. The same is true now. We Xers may be a pain in Gen Y's ass, and they are right about some things. However, ask yourself - How sad would it be if this was the best we got. Today. Right now. Never learned anything new. Never got any smarter. Never learned from our mistakes. In 10 years Gen Z will be bitching about Gen Y. It's not generational. It's growing up.
But we Xers are lucky. The Gen Ys can't go find our musings about how smart we were at 25, because the Internet was in its infancy. But today's young bloggers need to remember - what will your writing say about you when you are 35, 45, or 55?
Wednesday, January 5, 2011
The results are in!
Tuesday, January 4, 2011
Wednesday, December 15, 2010
What does successful networking look like to you?
We hear a lot about the importance of building your network. But in the 21st Century Information Age, what’s more important – your “local” network or your “global” network?
As someone who lives in a smallish town in northern Michigan, I’m definitely going to go with the global network.
For years, I worked at growing my local network. I went to business-after-hours, chamber breakfast meetings, you know the drill. I sat on committees and made chit chat with local dignitaries.
It didn’t get me very far.
But about eight years ago I fell in with the leaders in my field (lifelong learning). It was almost a fluke, but I did get noticed. In a matter of a couple years I went from running a local lifelong learning program to writing for national magazines on lifelong learning to consulting with the world’s largest association on lifelong learning to running the marketing department of the same association. Last year, I traveled all across North America (and Hawaii) making presentations and conducting workshops for the leading lifelong learning program executives in the world.
And not a single golf outing made a difference.
I still go to the occasional “Wild Game Dinner” (in northern Michigan, these kind of events raise a lot of money for local charities), but I have to say, I don’t care if the branch manager at our local bank knows my name. And I don’t care if someone doesn’t think I have a “real” job, because I telecommute.
I’m curious what you all think on this topic. Are you still on the local chamber of commerce circuit?
Tuesday, December 14, 2010
Wednesday, October 6, 2010
An indy entrepreneurial spirit glows in the heart of a former industry town
However, although the media is constantly reporting how Michigan needs to recruit "high tech manufacturing jobs" to the state, a more interesting thing is happening. The Gen Xers are doing their own thing.
I write a lot about Jeff Gordinier's book X Saves the World - and Gordinier's assertion that Xers are "micro" and "indy" in their approach to work. That's what's happening in my town. Things are supposedly so bad - and yet pretty much everyone I know has a thriving career. I believe it's because most everyone I know is a Gen Xer who never really bought into the Industrial Age model of work (even if we did have to tolerate it for the early part of our careers.)
My husband recently started his own consulting business - and he's got more work than he (almost) can handle. Another guy I know has a thriving design business. Another gal I know does, too. There's also these folks. And these. The Xers have even started their own "business after hours," because the chamber one wasn't really jiving with what the Xers wanted. Even our State Representative is an Xer.
As Xers, we're often not all that great at speaking up. We kind of have this thing where we don't think we can change your mind, so we don't bother trying. And I think it hurts us. So when the media says everything is terrible, we don't bother correcting them. Today, I am correcting them.
The truth is, if you have a 21st Century Information Age mindset, things are probably going okay for you.
Wednesday, September 29, 2010
Why's everyone so nasty?

It seems lately I haven’t had a lot of time to blog. And it’s sad, because it really is one of my favorite things to do. But since I have five minutes, I thought I’d pose the question – does anyone else notice how many angry people there seems to be running around lately?
Blogger extraordinaire Laurie Ruettimann recently wrote a post about a nasty email she got from someone who was freaking out about Laurie’s opinion of French manicures. I’ve also had my share of haters (browse my blog, it won’t take long to find one.) And you can’t even watch The View without that annoying Elisabeth Hasselbeck yelling at you about how Obama hasn’t cleaned up the steaming pile of poop that Bush left yet.
So what are your thoughts? And please don’t say it’s the economy or unemployment. I know that if you’re reading this, chances are that you went to college – and if you went to college, chances are that you have a job. What’s really going on here?
Blogger extraordinaire Laurie Ruettimann recently wrote a post about a nasty email she got from someone who was freaking out about Laurie’s opinion of French manicures. I’ve also had my share of haters (browse my blog, it won’t take long to find one.) And you can’t even watch The View without that annoying Elisabeth Hasselbeck yelling at you about how Obama hasn’t cleaned up the steaming pile of poop that Bush left yet.
So what are your thoughts? And please don’t say it’s the economy or unemployment. I know that if you’re reading this, chances are that you went to college – and if you went to college, chances are that you have a job. What’s really going on here?
Tuesday, August 10, 2010
Auntie Helen

I want to tell you about Helen Wilkoszewski. She was my aunt and she died last month. She was 92.
Everyone called her Auntie Helen. All my friends did, for sure. In fact, I doubt they even knew her last name. But they did know her clever wit and her no-nonsense advice.
Auntie Helen had a way of throwing you a zinger when you weren’t expecting it. Like the time she told me she was happy that she married my uncle and that she didn’t marry her old boyfriend Chester.
“I heard he was horny,” she said.
Auntie Helen liked to cook, garden, and give people a hard time. But she walked the walk. Her house was immaculate, her makeup was always in place, and we won’t even get started on her rose garden. Beautiful.
For the record, she was the youngest child of Polish immigrants. She was bilingual in both the spoken and written word. She worked in a Detroit factory during WWII building planes. And she was my Godmother. She didn’t have any kids or grandkids of her own, but she was my grandmother (the only one I ever knew, at least.)
I’m going to try to write more about her after some time has passed. It still hurts right now. But I have some great stories to share. Like how she would call my good friend from college “the little Jewish boy” – even after I reminded her that he’s almost 40, the father of three, and COO of his own company.
“Yes. That little Jewish boy always was a good Joe,” was her response.
To my friends who knew her, if you have any memories of her, please feel free to share them.
Thursday, June 17, 2010
Rock stars and super agents
I often tell my buddies that I want to be a rock star in lifelong learning (the field I work in.) I recently saw that my online Gen X buddy Jason Seiden apparently wants to be a super agent (and the video below is what my 9-year-old daughter would call the most awesome of awesomeness). What do you want to be?
Tuesday, May 18, 2010
We need to stop looking and women's success like it's 1985
The second article in Time Magazine touts the accomplishments of three Wall Street leaders who are women who were underestimated by men.
What I find most appalling about both these articles is that they set the standard of success/accomplishment/whatever on how the women compare to the men. It’s so 1980s Working Girl that I have the urge to put on my acid wash jacket.
Let’s be honest here – if more women were willing to do what the top dog male executives and CEOs did to get to their position, then more women would be top dog executives and CEOs. A lot of women make choices that impact their income/status – me included. I worked part time for 5 years when my girls were younger. I don’t regret a minute of it – it was MY choice. I wasn’t being held back by The Man.
I would like to see an article about the strides that men have made in parenting. Today’s dads spend significantly more time with their children than their own dads spent with them - and they wish they could spend even more time with them. Does it impact their careers? Of course it does. My husband and a lot of his friends took paternity leave after their children were born – and they paid the price at work. The old boys don’t like it when you do that.
The issue here is not a gender issue – it’s a generational issue. “Being challenged” and “balancing work and family” are legitimate reasons to start a business. I’ve argued for a while that Gen Xers don’t define success the same way the Boomers do. If “bigger” is the only measurement of success – this myth that women are somehow not equal will persist.
If you want to achieve bigness, there’s a way to go – and both men and women can do it. If you want to achieve something else, there’s another way to go – and again it’s an option for both men and women. We don’t all have to be the same, but we do all have the same opportunity.
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