Interestingly, the additional communications are not replacing traditional ones like greeting cards, talking on the telephone, or simply conversing face-to-face. The technology-driven communication is in addition to what we were already doing.
This Blog is dedicated to generational marketing and communications and hosted by GenerationXpert Suzanne Kart. Suzanne, who is a Gen Xer, has more than 10 years experience writing, speaking, and studying generational communications and has spoken on the local, state, national, and international level. She can be reached at generationXpert@gmail.com
Thursday, September 18, 2008
Gen X, Y lead the way in "connecting" with other people
Interestingly, the additional communications are not replacing traditional ones like greeting cards, talking on the telephone, or simply conversing face-to-face. The technology-driven communication is in addition to what we were already doing.
Tuesday, September 16, 2008
Moms on the Net
The basic scoop: Gen Y moms use the Net to connect to other moms. Gen X moms are much more task-oriented when using the Net (i.e. uploading photos).
Monday, September 15, 2008
Flip flops: Gen Xers know better
A column this week in Business Week features a Boomer complaining for the bizillionth time about Xers and Ys wearing flip flops at work. It's getting a little old already.
As someone who travels the country speaking on this topic to multigenerational audiences coast-to-coast, I don't get it. My colleagues all wear appropriate work wear - from the youngest to the oldest. As a college professor, I've seen students who dress ultra-casual (and I also did as a student in the 90s) - but in the workplace, heck no.
It is true that Xers and Ys manage differently, have different work styles, and want different things out of their careers than Boomers. But we do know better than to wear beach wear to the office. Knock it off already, Boomers.
Friday, September 12, 2008
Telecommuting: Some people just don't get it
CNN.com is reporting that bosses are worried that their telecommuting employees aren't working. That's inspite the fact that their work is done, on time, and at a quality level.
As a marketing director for an international association who telecommutes, I just have to roll my eyes. Here's my favorite quote from the story:
"The biggest issue I have is tracking time and knowing when he's working," said Princeton, the president of Design Management Co. "The doubt starts to happen when he has offsite meetings -- various doctor appointments or the vet. But, Princeton said, "he gets the work done. He does quality work for clients."
Isn't that precious? Are employers paying for time - or for jobs to be done? If you have an employee who can get their stuff done quickly at a quality level, what do you care if they take their dog to the vet? In fact, I walk my dog everyday at 3 p.m. - and my boss could care less, because I get my stuff done, on time, at a quality level.
Employers need to wake up. THE INDUSTRIAL AGE IS OVER. If you want to be successful in the 21st Century, you need to measure outcomes - not time put in.
Wednesday, September 10, 2008
Gen X (and Gen Y) marketing done oh-so-right...
For anyone who's a fan of HBO's Entourage (and more specifically, goofy older brother Johnny Drama), you're in for a big treat. Drama's former star vehicle - Viking Quest - is now a video game!
For anyone who's wanted to become an Ice Age Badass, your dream has been fulfilled.
Monday, September 8, 2008
And they say you can't go home...
A new trend on the horizon is Baby boomers moving back in with their parents (members of the "mature" of "G.I." generation - born before 1946). Apparently things like lay-offs and divorce (Baby boomers have more divorces than any generation in history) are forcing the former Yuppies back into their childhood bedrooms.
This is at a time when senior citzens are filing bankruptcy in record numbers.
Meanwhile, a study released last month by Fidelity investments found that Gen Xers say a workplace retirement plan (e.g. 401(k), 403(b)) is their No. 1 tool for savings outside of their banking account.
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