
This Blog is dedicated to generational marketing and communications and hosted by GenerationXpert Suzanne Kart. Suzanne, who is a Gen Xer, has more than 10 years experience writing, speaking, and studying generational communications and has spoken on the local, state, national, and international level. She can be reached at generationXpert@gmail.com
Friday, February 6, 2009
Jeff Gordinier is way cool

Wednesday, February 4, 2009
Work and play
And I thought to myself: This is ridiculous.
Despite the fact that there are NO CONCLUSIVE STUDIES that homework in elementary school has any impact on academic achievement later on, teachers continue to pile it on. They say it’s teaching children discipline (which all know is a crock – it’s teaching the parents discipline. How many 2nd graders do you know that would do their homework without being harped on?)
I think in some ways things have just flip-flopped. From the 1930s to the 1970s children used the Dick and Jane books to learn to read. In those books, adults worked and children played. Today, children work and adults play.
Seriously, in addition to the pressure to make sure kids are toiling away at their homework every night, there seems to be more and more pressure on parents to keep their children entertained (when they're not doing homework), which results in adults having to play games, Barbies, Wii, etc. I love spending time with my kids – but does it really have to be playing playdough? Isn’t that something they can do independently?
I found a blog called Free Range Kids that is great. It discusses giving our kids childhoods like the ones we had. I wish more people held this opinion.
Do you ever...
..let your kid ride a bike to the library? Walk alone to
school? Take a bus, solo? Or are you thinking about it? If so, you are raising a
Free Range Kid! At Free Range, we believe in safe kids. We believe in helmets,
car seats and safety belts. We do NOT believe that every time school age
children go outside, they need a security detail. Most of us grew up Free Range
and lived to tell the tale. Our kids deserve no less. This site dedicated to
sane parenting. Share your stories, tell your tips and maybe one day I will try
to collect them in a book. Meantime, let's try to help our kids embrace life!
(And maybe even clear the table.)
Saturday, January 31, 2009
So easy a monkey can do it

I realize that this seems like a simple premise, and yet there are a lot – and I mean A LOT – of employers who don’t follow that rule. And when times are good, you can get by. But not now.
At the college, the next thing that would happen would be finger-pointing, blaming subordinates, and trying to just push that project through. At my current job, the most amazing thing happened. We stopped. Quickly recollected data. Found out the data had indeed changed in just a couple months. Repackaged. And we’re ready to roll. That's how I know we're going to be just fine during the recession, because egos are checked at the door.
Monday, January 26, 2009
Who makes the best boss?
The argument of who is better female bosses or male bosses can be argued to death. What I'm wondering is when you think about the best boss you ever had - was that person a woman or a man? Please take the poll below - and feel free to make comments, too.
Thursday, January 15, 2009
Have you hugged a Boomer lately?
- No matter how old you get, if you come from a post-Boomer generation, the Boomers will call you “kid.”When I was 27, it kind of bugged me. Now that I’m 37, I’m kind of digging it.
- They will never give up the notion that The Beatles were the best band of all time. I disagree, of course. But you have to admire that kind of dedication.
- They are in total denial that they’re getting old. I don’t know why, but this one just amuses me.
- They are the masters of generational spin. As a marketer, I can appreciate people who can always find a way to present themselves in the best possible light.
- It took some time, but they’ve really lightened up since the ‘90s and learned to laugh at themselves.
Tuesday, January 13, 2009
Karaoke - Is it generational?
My husband's siblings range in age from late 30s to early 50s - which means his nieces and nephews range in age from early 20s to mid 30s. When we get together - we Karaoke. What I find interesting is that the Boomers among us sing - but only those who have great voices. The Xers will sing regardless of talent. And the Ys are not all that interested, because not having turned 30 yet, they are still cool and do not sing Karaoke (unless they've had one too many Coors lights.
Tuesday, January 6, 2009
Sometimes being a Gen X mom sucks
I think one of the hardest part about being a Gen X mom is the homework. Sure, I can bring home the bacon and fry it up in a pan. However, I don't think I was prepared for my 4-year-old preschooler to bring home homework - which since she is FOUR, I pretty much have to do.
Sure, the experts say homework for youngsters is a waste of time - but what's more important is to make us guilt-ridden Gen X moms do some coloring.
What do you think?