Sunday, April 6, 2008
Don't Call Them Matures
Recently, my dad asked me what generation he is in. He thought he was an Xer, because he preferred fat, karate-chopping Elvis to young skinny Elvis. I said, no, dad, you are a "mature," because you were born in 1938.
So I decided I would do a post on this cohort. The Yankelovich Group calls them "matures," so that's what I've always called them. I will now call them The Silent Generation. Here's why: If you do a newsgator search for "matures," you do not get a bunch of listings for people born 1925-1944. You get photos of a nude older women with nude younger men standing behind them (I will let you fill in the blanks as to what they are doing).
So here's a bit of information on the clothed "Silents." They brought you civil rights, an unparalleled national wealth in the arts and commerce, and unimaginable advances in science and technology. You can find out a lot more from retired professor Jim Brett at http://www.univcon.com/SGen/sgjim.htm.