Wednesday, December 24, 2008

Have Babyboomers gone out of style?

Marian Salzman, the writer credited with popularizing the term "metrosexuality," says 2008 was the year when Boomers went out of style - and Generation Jones has taken their place. Generation Jones is made up of people who were born at the end of the Baby Boom and the beginning of Generation X (and, frankly, they are Gen Xers, although the Boomers don't want to let them go.)

Salzman says that Generation Jones-ers have very different values than people who came of age in the 1960s.

They value traditional notions of family but see men and women as equals in
parenting. They go back to older American values -- civility, community,
responsibility -- yet keenly embrace technology and use the Internet naturally.

Sounds like Generation X to me. In fact, kind of sounds like me.


Jim said...

Your post is such an eye-opener for me (and apparently many others) who hear about "GJ" for the first time.

As a I wrote on my own blog, this (pairing with Boomers) has always been a point of contention--being lumped in with Wall Street brokers with pony tails, Al Gore, and Volvo drivers.

Thanks for the post, which I happened to stumble upon via the Punk Rock HR blog.

Anonymous said...

I haven't heard of Generation Jones before, but as I comment on my blog, I think one of the most staggering differences between generations is their approach to technology. As the father of two daughters in Gen Y (20 and 18), I also have a daughter who is almost 4, who is Gen(eration) V (Generational Virtual), and the difference between them is staggering - toddlers and older children are hard wired to approach technology in such a different way to previous generations.